Goals & Objectives

Goals

  • Serve as a community facilitator—an up-to-date, reliable resource that is worth utilizing.
  • Prioritize the needs of users by providing a simple, intuitive process of navigating and finding information.
  • Reduce the percentage of bounced visits.


Objectives

  • Gather insights into what users need, with a focus on the various levels of technical proficiencies.
  • Simplify how users navigate the site, taking into account every platform.
  • Make it easier for residents to find answers to common questions.
  • Organize the site based on services or topics that users can relate with and easily understand.
  • Create a comprehensive style guide to help maintain design consistency, ensuring departments can add content without compromising the overall integrity of the website.
  • Update, consolidate, and maintain all content.
  • Revise content verbiage to ensure simplicity, easily accessible information, and clear, concise communication.
  • Provide up-to-date news and summaries of on-going projects as well as resources and services available.
  • Design the website to be timeless yet simple, modern, and functional.


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