Serve as a community facilitator—an up-to-date, reliable resource that is worth utilizing.
Prioritize the needs of users by providing a simple, intuitive process of navigating and finding information.
Reduce the percentage of bounced visits.
Objectives
Gather insights into what users need, with a focus on the various levels of technical proficiencies.
Simplify how users navigate the site, taking into account every platform.
Make it easier for residents to find answers to common questions.
Organize the site based on services or topics that users can relate with and easily understand.
Create a comprehensive style guide to help maintain design consistency, ensuring departments can add content without compromising the overall integrity of the website.
Update, consolidate, and maintain all content.
Revise content verbiage to ensure simplicity, easily accessible information, and clear, concise communication.
Provide up-to-date news and summaries of on-going projects as well as resources and services available.
Design the website to be timeless yet simple, modern, and functional.
