January Classes

Class 1: Marketing 101

Business Marketing Series: Marketing 101

  • Tuesday, January 7, 2020
  • 8:30 AM 12:00 PM
  • Headwaters Center (map)

In this class we will cover the definitions of marketing (yes, there are more than one), identify which one makes the most sense in today’s marketplace, and break down how the definition applies to your business. By the end of the class, you will understand the difference between marketing, branding, public relations, and advertising and how each one influences your relationship with your customers.

Class 2: Social Media

 Business Marketing Series: Social Media

  • Thursday, January 9, 2020
  • 8:30 AM 12:00 PM
  • Headwaters Center (map)

Armed with the definition of marketing, you are ready to move on to how to tactically apply your knowledge using social media. In this class, we’ll dive into the world of content marketing and how it can be used to engage your followers on Facebook and Instagram. You will learn how to build a business page on Facebook and Instagram, post content through Creator Studio, and create paid ads through Facebook Ads Manager.

Class 3: Video

Business Marketing Series: Video

You do not need an expensive camera to test out your videographer skills. You can create awesome video content with your smartphone. In this class, you will learn how to develop a story, translate that story into a storyboard, practice filming content, and edit together a short video. After your video is created, you will learn how to upload it to their social media platform of choice

Class 4: SEO

Business Marketing Series: SEO

  • Thursday, January 16, 2020
  • 8:30 AM 12:00 PM
  • Headwaters Center (map)

Search engine optimization is a science, and it takes time to master. It is not a quick fix. It’s something that business owners should do continuously over time to either improve or maintain their ranking on Google. In this class, you will learn how to add keywords to your website, create relevant content that search engines like, and learn how to run a paid ad using Google Ads.

Class 5: Email

Business Marketing Series: Email

  • Tuesday, January 21, 2020
  • 8:30 AM 12:00 PM
  • Headwaters Center (map)

Email is the magical medium where all you’ve created comes together. With email, you have a direct, intimate connection with your customers. Leverage this relationship. In this class, we’ll discuss how to use the content you’ve created to connect with your audience. In addition, we will explore email strategy and automation and review software solutions that would be a good fit for your business